The fashion industry has been implementing 3D printing technology for some time now, in products from clothes, shoes, and ties to jewelry, purses, and even eye-catching umbrellas.

But makeup products have also been going high-tech with 3D printing – we’ve seen 3D printed lipstick applicators before, and now Chanel, which has turned to 3D printed fashionin the past, is introducing the world’s first 3D printed mascara brush to be produced and marketed on an industrial scale.

Chanel Parfums Beauté, together with its French partner, Erpro 3D Factory, is changing up the brush manufacturing process by increasing flexibility and saving time and money by forgoing expensive, time-consuming molds. The two have been working to develop the 3D printed mascara brush for over a decade now, and the hard work has paid off in the debut of its Le Révolution Volume mascara.