Cosmetic Industry in Latin America Webinar

Latin America holds the position of the fourth most significant commercial region globally in the cosmetics industry, accounting for 11% of the market share and a valuation of approximately $471 billion.

With a population exceeding 650 million people spread across 33 countries and four major trading blocs (Central America, the Andean Community, the Pacific Alliance, and Mercosur), the region presents a highly appealing market for European SMEs seeking to expand their sales territories, explore fresh business prospects, or enter a thriving industry that benefits from abundant public resources and raw materials in Latin America.

Among the countries leading the way in terms of business and influence within this sector, Mexico and Brazil stand at the forefront, seemingly unaffected by the ongoing crisis.

In such a landscape, safeguarding one's brand and effectively managing innovation becomes crucial to distinguish oneself from competitors and achieve sustainable growth.

Watch the replay of this webinar organized by the Global Cosmetics Cluster and the Latin America IP SME Helpdesk. This webinar aims to provide insights into the distinctive aspects of Mexico's Intellectual Property landscape and guide you on leveraging it as a lucrative business tool throughout the entire process, spanning from creation and production to distribution and sales.

Furthermore, explore EU-funded initiatives that support SMEs in their internationalization efforts towards Latin America.